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October 03.2025

2 Minutes Read

Mortgage Matchup Center: A New Era for Suns and Mercury Fans

Phoenix Suns and Mercury naming rights deal arena with city skyline.

Major Partnership Rethinks Arena Branding in Phoenix

In an exciting development for sports fans in Phoenix, the Phoenix Suns and Phoenix Mercury have announced a groundbreaking naming rights deal with United Wholesale Mortgage (UWM) valued at nearly $115 million. This partnership, spanning ten years, marks one of the largest agreements of its kind in both the NBA and WNBA, rebranding the well-known downtown arena to the Mortgage Matchup Center. This initiative is not just about a name; it's about fostering community connections through sports.

The Community Impact of the Mortgage Matchup Center

“Our arena hosts more than basketball games and entertainment events — it embodies community and a sense of belonging,” stated Josh Bartelstein, CEO of the Suns and Mercury. The arena's new name highlights a focus on making the home buying process accessible and beneficial for local families through educational partnership initiatives.

Enhancing the Fan Experience

This collaboration extends beyond mere branding. One of the key features of this partnership includes UWM serving as the official mortgage partner for the teams, aiming to educate fans about mortgage options and the home-buying process. With UWM’s motto of connecting consumers to independent mortgage brokers, the partnership seeks to enhance the consumer experience, ensuring that fans feel supported not only in the stands but also in their journeys toward homeownership.

Broader Implications for Sports Sponsorship

This move aligns with a growing trend where sports teams are partnering with companies not solely for financial gain but to create meaningful community relations. UWM aims to leverage this unique position to highlight the advantages of working with knowledgeable mortgage brokers ‘to ensure the fastest, easiest, and cheapest path to homeownership,’ as stated by UWM’s President, Mat Ishbia. The partnership provides a comprehensive approach—integrating sports entertainment with essential consumer education in the real estate sector.

Future Growth for Both Organizations

Beyond immediate benefits, the partnership symbolizes a forward-thinking trajectory for both the Suns and Mercury. By integrating a strong community element into their branding strategy, they attract like-minded sponsors who see value in enriching the lives of attendees. With more than two million guests visiting the Mortgage Matchup Center annually for various events, the opportunity for impactful programming and outreach is immense.

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Mortgage Matchup Center: A New Era for Suns and Mercury Fans

Major Partnership Rethinks Arena Branding in Phoenix

The Community Impact of the Mortgage Matchup Center

Enhancing the Fan Experience

Broader Implications for Sports Sponsorship

Future Growth for Both Organizations

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