Osaic Welcomes New Leader for Organizational Growth
Osaic, Inc., one of the preeminent names in wealth management, has appointed Shannon Reid as its new president and head of advisor growth and engagement. Effective January 12, 2026, this strategic hire reflects Osaic's commitment to enhancing advisor support and achieving robust organizational growth.
Leadership Experience at the Forefront
With nearly two decades of leadership experience at Raymond James, where she most recently served as president of their independent contractor division, Reid brings extensive knowledge in advisor recruiting, retention, and engagement to Osaic. Her adeptness at creating complex organizational strategies will be instrumental as Osaic navigates through its "Journey to One" initiative, aimed at consolidating its various brands into a cohesive entity.
Industry Trends Driving Change
The wealth management industry is witnessing significant shifts, necessitated by evolving client needs and competitive pressures. Reid's leadership is timely, as Osaic aims to not only stabilize its leadership following a series of strategic realignments but also to enhance its service offerings as it integrates its recent acquisitions. This hire exemplifies Osaic's proactive approach in maintaining momentum and fostering long-term value for its advisors and clients.
Commitment to Advisors
Reid expressed her enthusiasm for joining Osaic, noting the appeal of its leadership culture characterized by clarity, accountability, and a strong focus on execution. She underlined the importance of aligning with the company’s vision to provide advisors with the tools necessary for success amidst a dynamic industry landscape.
Looking Ahead
Reid’s appointment is part of broader organizational changes designed to redefine roles and responsibilities among Osaic’s leadership team. These adjustments highlight the firm’s ongoing commitment to enhance advisor growth through resources that foster a thriving community of financial professionals.
As Osaic moves into this new chapter with Reid at the helm, stakeholders can expect a focus on elevating firm performance and addressing the evolving needs of both advisors and clients, establishing Osaic as a robust contender in the wealth management space.
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